With all the grapes, regions, and producers out there, we know how complicated - and often how frustrating - choosing a bottle of wine can be. CoolVines presents a fundamentally different way to buy and enjoy wine. With our hand-picked selection of wines and our straightforward wine groupings, you'll be able to choose wines in a much more intuitive way to match your preferences and fit the occasion.

Be certain of getting great value - high ratings and famous brands don't always mean that you will like the wine - but it does mean that you'll pay dearly for the privilege of finding out. Our approach to value is simple: find the best wine for the dollar and put only those on our shelves.